Privacy Policy

CBOS(TM) — Canine Business Operating SystemArsenal Canine Academy

Effective Date: April 1, 2026Last Updated: April 1, 2026

This Privacy Policy describes how CBOS(TM) (Canine Business Operating System), operated by Arsenal Canine Academy ("we," "us," or "our"), collects, uses, and shares information about you when you visit our websites (including becomeleashrich.com and any associated subdomains), participate in our challenges, purchase our products or services, or otherwise interact with us. By using our services, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

1.1 Information You Provide Directly

We collect information that you voluntarily provide to us, including when you register for a challenge, purchase a product or service, book a consultation call, join our community groups, subscribe to our email list, or contact us with questions. This information may include your name, email address, phone number, mailing address, billing and payment information (processed through third-party payment processors), business name and details, and any other information you choose to provide in forms, surveys, or communications with us.

1.2 Information Collected Automatically

When you visit our websites, certain information is collected automatically through cookies, pixels, and similar tracking technologies. This may include your IP address, browser type and version, operating system, referring URL, pages viewed and time spent on those pages, click-through data, and device identifiers.

1.3 Information from Third Parties

We may receive information about you from third-party platforms and services, including Facebook (Meta), Google, payment processors such as Stripe, and email marketing platforms. This information may include your name, email address, engagement data, and transaction history.

2. How We Use Your Information

We use the information we collect for the following purposes:

To deliver our services. This includes processing your registration for challenges, delivering digital products and course materials, providing coaching and consulting services, managing your account, and communicating with you about your participation.

To process payments. We use third-party payment processors to handle billing. We do not store your full credit card number on our servers.

To communicate with you. We may send you emails related to your registration, purchase confirmations, challenge updates, homework reminders, and community announcements. We may also send promotional emails about future offers, events, and services. You may opt out of promotional emails at any time by clicking the unsubscribe link at the bottom of any email.

To improve our services. We analyze usage data to understand how visitors interact with our websites and content, which helps us improve the user experience, develop new products, and optimize our marketing efforts.

To run advertising and retargeting. We may use tracking pixels from Facebook (Meta), Google, and other advertising platforms to serve you relevant ads based on your interaction with our websites. You can manage your ad preferences through the respective platform settings.

To comply with legal obligations. We may use your information as required by applicable law, regulation, or legal process.

3. How We Share Your Information

We do not sell your personal information to third parties. We may share your information in the following circumstances:

Service providers. We share information with third-party vendors who perform services on our behalf, including payment processing (Stripe), email marketing (such as GoHighLevel, ActiveCampaign, or similar platforms), website hosting, analytics, and customer support. These providers are contractually obligated to use your information only for the purposes of providing services to us.

Advertising partners. We may share limited data (such as email addresses or device identifiers) with advertising platforms like Facebook and Google for the purpose of creating custom audiences and running targeted advertising campaigns.

Legal requirements. We may disclose your information if required to do so by law, in response to a subpoena, court order, or other legal process, or to protect our rights, property, or safety, or the rights, property, or safety of others.

Business transfers. In the event of a merger, acquisition, reorganization, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.

4. Cookies and Tracking Technologies

Our websites use cookies and similar technologies to enhance your browsing experience, analyze site traffic, and serve targeted advertisements. Cookies are small text files stored on your device when you visit a website.

We use both session cookies (which expire when you close your browser) and persistent cookies (which remain on your device until they expire or you delete them). We also use tracking pixels from Facebook (Meta Pixel) and Google (Google Analytics, Google Ads) to measure the effectiveness of our advertising and understand user behavior.

You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when a cookie is being set. Please note that disabling cookies may affect the functionality of our websites.

5. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, including to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. If you request deletion of your information, we will process your request in accordance with applicable law, though we may retain certain information as required for legal or legitimate business purposes.

6. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information, including the right to access the personal information we hold about you, the right to request correction of inaccurate information, the right to request deletion of your information, the right to opt out of marketing communications, and the right to opt out of the sale or sharing of your personal information (where applicable under state privacy laws).

To exercise any of these rights, please contact us using the information provided in Section 10 below. We will respond to your request within the timeframe required by applicable law.

7. California Residents

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA). These include the right to know what personal information we collect, use, and disclose; the right to request deletion; the right to opt out of the sale or sharing of personal information; and the right to non-discrimination for exercising your privacy rights. We do not sell personal information as defined under the CCPA. To submit a request, please contact us at the email address listed in Section 10.

8. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected information from a child under 18, we will take steps to delete that information promptly.

9. Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, use, alteration, and disclosure. However, no method of transmission over the Internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

10. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your privacy rights, please contact us at:

CBOS(TM) — Canine Business Operating System/Arsenal Canine AcademyEmail: [email protected] Website: becomeleashrich.com

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this policy periodically.